Market Analysis

It is not easy to predict the future. Leaders are nonetheless forced to assess future market opportunities and shape strategies for the years to come. And both the bottom line and competitive advantage are often at stake. Based on a multitude of projects in both the public and private sectors, we have developed a solid method for conducting market analyses and fact-based predictions on potential future development.

Our market analyses are conducted as a standalone analysis or as parts of larger projects where market analyses are integrated with a broader scope. 
Among the typical projects with an integrated Market Analysis:

• Strategy development
• Market scoping
• Tender projects and sourcing
• Due diligences
• Product development 

A spike in engineering services

While we have conducted market analysis in many sectors, we have a spike within energy, oil and gas, mining, transportation, water and environment, engineering services and technologies related to a sustainable society. We customise market analyses to specific client needs and develop scope and approach in close dialogue with sector experts.

Both macro and micro level

Our studies are both conducted on a macro level, considering global megatrends and global demand development, as well as on a micro level where we conduct deep dives on local markets and specific markets such as cleaning or facility management services in a specific country region. 
In the end, it is all about getting the facts together and drawing the right conclusions based on the best available data.

Related Services

• Strategy
• Business Cases & Benchmarking
• Customer Surveys